Amadeus powers Royal Brunei Airlines’ online and mobile facelift

Amadeus and Royal Brunei Airlines (RB) today announced major enhancements to the airline’s online booking experience powered by Amadeus’ enhanced e-Retail platform, the world’s most widely-used airline Internet booking engine. RB is the first airline in Asia Pacific to implement the new version of Amadeus e-Retail, which features an improved online experience that is fully compliant with the United States’ Department of Transportation’s (DOT) accessibility mandate.

The new content rich website www.flyroyalbrunei.com will feature new ancillary services and also include a new Manage My Booking feature that will allow passengers to view and update their booking details at any time. With mobile bookings growing faster than desktop (20 percent versus 2 percent over the first six months of 2014^[1]), RB also unveils a new mobile website powered by Amadeus Mobile Solutions that allows customers to make and access flight bookings on their mobile devices, anytime and anywhere.

Karam Chand, Chief Commercial and Planning Officer, Royal Brunei Airlines, said, “We recently celebrated our 40^th year of flight, a significant and humbling milestone that inspires us to serve our customers even better. Our partnership with Amadeus is critical in helping us deliver a better and more accessible experience to our travellers, at the same time boost revenues through online and mobile sales channels. We have enjoyed a mutually beneficial partnership with Amadeus for many years and have full confidence in their state-of-the-art technology to help us meet the expectations of our increasingly digital-savvy customers”

The fully reworked Amadeus e-Retail has been designed to significantly improve the user experience for customers with a more modern look and feel, enhanced usability, shortened flows, greater clarity and additional customisation capabilities. In addition, the new user interface has been designed in accordance with the Web Content Accessibility Guidelines (WCAG) to support airlines in their efforts to comply with the US DOT accessibility mandate.

Hazem Hussein, Executive Vice President, Airline Commercial, Amadeus Asia Pacific, said, “Amadeus shares a common vision with Royal Brunei Airlines to deliver a more personalised, connected and seamless experience to all travellers, and are proud that they continue to choose Amadeus as their preferred technology partner. We fully support the DOT mandate to bring greater accessibility to travellers with disabilities, and are excited to soon deliver the new Amadeus e-Retail to all e-Retail airline customers, in compliance with this mandate. This is part of our ongoing commitment to continually upgrade and improve our solutions so that our customers receive the most advanced technology available.”

Royal Brunei Airlines first adopted Amadeus e-Retail in 2012, along with the full Amadeus Altéa Suite and Amadeus Flex Pricer solution.